Home/Professions/Shops & Feed Traders
for shops & feed traders
Online sales for equestrian brands — with subscription power.
"Amazon ships boxes; you know every barn on your route — your webshop should sell like it."
the daily reality
The problems we end
Differentiation is survival for specialist retailers.
Customers forget — your revenue fluctuates.
Potential customers buy elsewhere.
Bulk prices and invoices in email threads.
a day with your system
While you work, it works
You're cutting the shrink wrap off a feed pallet when you glance at the screen behind the counter: three subscription orders renewed overnight — senior mix, balancer, two bags of chaff — and the pick list is already printed. Nobody called, nobody ran out.
The manager of the boarding barn up the road needs forty bales of shavings and a pallet of haylage. Instead of digging through last month's email chain, she logs into her stable account, sees her negotiated prices, and the invoice writes itself while you eat lunch standing up.
The truck finally drops the gastric supplement everyone's been asking about. You mark it back in stock, the alert goes out by SMS and WhatsApp to the waiting list — and six orders land before you've finished stacking the shelf.
your system
What Caballoria builds for you
what it does for you
Why it pays off
Feed and supplement subscriptions reorder automatically every month — predictable income.
Send targeted offers, discounts and restock alerts by email, SMS or WhatsApp — not just hope they return.
Stable accounts get their own prices, invoices and one-tap reordering.
“Feed shops run on regulars — the woman who buys the same three bags every month shouldn't have to remember to call you. I build webshops where her order renews itself and your stable accounts see their own prices without a single email thread. Watching a local tack shop hold its ground against Amazon never stops being satisfying.”
— Melissa · Founder, Caballoria Graphicsthe difference
Before & after Caballoria
Before
- Phone & counter sales only
- Reorders when customers remember
- B2B prices in email threads
- No reach beyond the region
After
- Open 24/7 online
- Subscriptions deliver monthly
- Offers & discounts sent automatically
- B2B portals per stable
“The webshop design is clean, easy to navigate, and consistent with our brand. It has made our horse product line look far more established and professional.”L. Carter · Equestrian shop owner
All-inclusive across two clear contracts — your project plan, plus hosting & SSL incl. an annual legal-compliance update (each cancellable anytime in your portal). First draft one week after material handover — refined together until launch.
good to know
Questions shops & feed traders ask us
I have hundreds of SKUs in my POS system. Do I have to type them all in myself?
No. You send us an export from your POS or a simple spreadsheet, and we handle the import — products, categories, size guides, images. Your shop goes live one week after you hand over the material.
How do subscription products actually work for my customers?
A customer picks a product and an interval — say, two bags of senior feed every four weeks — and the order renews itself. They can pause or skip anytime, and you get predictable monthly revenue instead of panicked 'we just ran out' calls on Sunday.
What does the $69 per month actually cover? Any hidden costs?
Everything to run the shop: hosting, domain, SSL, basic SEO, cookie banner, and legal pages are all included. It's a monthly plan you can cancel anytime — only very large catalogs or custom features are quoted individually.
We sell to customers in the US and Mexico. Can the shop run in English and Spanish?
Yes. We build in English, Spanish, and German, and we set up the legal pages and cookie compliance to match each market you sell into. One shop, correctly dressed for every region.