Home/Professions/Breeders & Dealers
for breeders & dealers
Your horses deserve a sales platform as premium as their bloodlines.
"On a portal, your best mare is listing #4,712 — on your own platform, she is the headline."
the daily reality
The problems we end
eHorses & co. add up — and the brand they build is theirs.
Generic listings attract non-serious buyers.
Buyers can’t research bloodlines properly.
No professional way to inquire from abroad.
a day with your system
While you work, it works
You're topping off water buckets in the broodmare barn when your phone lights up: an overnight inquiry from Belgium on the Cornet colt — budget range confirmed, jumping experience stated, video watched twice. The platform asked the screening questions while you slept.
You film the gelding's first free jump in the arena at lunch, and by the time the footing is raked, his profile holds the clip, his full pedigree tree, and his dam's results. It's already syndicated to portals in seven countries without you retyping a word.
During night check you see the Texas buyer who went quiet last week just replied — to a follow-up the system sent for you — asking for vet records and a viewing date. You answer from the tack room and turn off the barn lights.
your system
What Caballoria builds for you
what it does for you
Why it pays off
Pre-qualification filters out tire-kickers before they ever reach your inbox.
No per-listing portal fees — full control of how your horses and bloodlines are shown.
Multilingual profiles and automatic inquiry follow-ups help you close more sales.
“I've sat at kitchen tables with breeders who can recite a mare line back four generations, and it breaks my heart to see that knowledge squeezed into a portal text box next to 4,000 other ads. Your horses carry stories — they deserve a pedigree tree a buyer can actually explore and video that loads as fast in Mexico City as it does in Munich. Send me your sale list and you'll have my quote within 24 hours.”
— Melissa · Founder, Caballoria Graphicsthe difference
Before & after Caballoria
Before
- Paying fees per listing
- Tire-kicker inquiries
- Bloodlines in PDF attachments
- One-language listings
After
- Your platform, your brand
- Pre-qualified, serious buyers
- Interactive pedigree trees
- EN / ES / DE — worldwide reach
“From the breeder section to the educational side, the entire platform feels thoughtfully built.”D. Hayes · Breeder · USA
All-inclusive across two clear contracts — your project plan, plus hosting & SSL incl. an annual legal-compliance update (each cancellable anytime in your portal). First draft one week after material handover — refined together until launch.
good to know
Questions breeders & dealers ask us
Can you import my horses from eHorses or my old website?
Yes. We migrate your existing listings — photos, videos, descriptions, and pedigree data — into your new platform before launch, and you review every profile before it goes live. Most breeders hand us a portal export or a simple spreadsheet and we handle the rest.
Won't inquiry pre-qualification scare off serious buyers?
It does the opposite. A buyer ready to spend real money on a well-bred horse has no problem stating a budget range and riding experience — it signals you run a professional operation. The people it filters out are the dreamers and the dealers fishing for your price floor, which is exactly the point.
What does a sales platform like this cost, and am I tied to a long contract?
A breeder or dealer platform is a larger project, so we quote it individually — you'll have a concrete number within 24 hours of telling us your herd size and what you need. Everything is all-inclusive (hosting, domain, SSL, basic SEO, legal pages), there's no long-term lock-in, and simpler sites start at $40/mo.
I sell into the US, Mexico, and Europe — can one platform handle that?
Yes, that's our home turf. Your platform can run in English, Spanish, and German, with legal pages and cookie compliance built for each market — GDPR-ready for European buyers, properly set up for the US and Mexico. Optional syndication pushes your horses to 10+ portals in 7 countries while every inquiry still comes home to you.